The Problem
Generic content does not work for operators building a specific niche brand. Without a documented voice and a repeatable system, every post starts from zero and risks sounding like everyone else.
What Was Built
A complete content system built on three components: a documented voice file (tone, vocabulary, good/bad examples, banned words), a set of three templates (LinkedIn post, newsletter, prospecting email), and a library of LinkedIn content ideas grounded in a real interview process.
The voice file captures two gears — short and punchy for social, longer and flowing for professional writing — and sets a hard standard: no generic AI language, no banned words, every sentence sounds like a specific human.
Results
Three LinkedIn posts drafted and ready to publish. Templates that any future piece of content can run through. A content ideas file with 10 grounded, specific post angles built from real interview answers — not brainstormed from nothing.